Five x Seven 2011 marked the 12th Year of Austin’s most celebrated art benefit. In an effort to recapture the glitz and the glamor of the event, re-imagined within the context of Arthouse’s incredible new building, we developed an identity for the 2011 installment that felt like a party – like a real occasion – to help grow the energy inherent in Arthouse’s return to 700 Congress Avenue.

For SOCIAL (the younger, scrappier affair) we built an image for the event around The Black and White Years, who headlined the party.