MINDPOP is a non-profit organization that facilitates a unique collaboration of educators, arts groups and funders passionate about the impact of creative learning on student success, and focused on broad based, systemic change. In early 2011 we were engaged to design and build a new website for the organization to bolster, and facilitate, future growth. In the months since we re-envisioned the entire brand identity – including a new logo and print collateral – to embody the organization as it stands, and as it moves forward into the future.

The MINDPOP challenge was to create something that could visually represent an incredibly complex organism – an organization built as an incubator, but driven toward systemic change around the issue of arts education in public schools. We relished it, and are excited about the results.