Waller Creek: Pop-Up Adventure Picnic

We were tapped by the Waller Creek Conservancy to name, brand and market their first public event, a picnic extravaganza at Palm Park in downtown Austin. We created a fun, attention-grabbing, unique identity that reflected the creative and forward-thinking nature of the Conservancy’s revitalization of the Waller Creek corridor and the multifaceted ethos of the event, which included a multimedia installation simulating a campfire, picnic baskets prepared by some of Austin’s favorite local restaurants, roaming mariachi and a surprise performance by Bill Callahan. We created an event minisite (wallercreek.org/picnic), email blasts, event signage and a limited-edition, custom-made, screenprinted picnic blanket inspired by vintage outdoors gear.
Environmental Design
Print Design
Interactive Design