First Bank

A Customer First Approach

The Challenge

Bring a 100+ year old consumer bank into the 21st century while retaining the values and character that have made it successful.

First Bank is a fast-growing community bank – one of the most financially successful regional banks in the country – serving North Texas and the Dallas Metroplex. Their growth was driven by referrals and word of mouth – in large part due to stellar service and customer experience – but they were being held back by an outdated website, in-branch experience, and visual identity.

Our Solution

Unearth what is truly unique about the bank and the customer experience they provide.

We worked to uncover the values that define how First Bank does business, and communicate those values in innovative ways. We did this through extensive research with existing customers, stakeholders, bank leadership, as well as thorough analysis of existing quantitative data.

Develop a new visual identity and brand voice that reflects these values.

Building around their existing logo, we developed a fresh, relatable visual identity and clear, friendly messaging. We shaped the new brand to meet people where they are in life, and position First Bank as a partner in achieving their goals and dreams.

Design and build a comprehensive new digital experience.

Leveraging a new content strategy and UX/UI schema, we designed and developed a ground-up website aimed to improve conversion, while also supporting the needs of existing customers.

Reimagine the in-branch experience.

We developed print collateral, wayfinding, and signage to reinforce a cohesive customer experience, support customer service staff, and drive connection between the retail and digital experiences.


  • Research & Content Strategy
  • Visual Identity
  • User Experience Design
  • Responsive Website Development
  • Messaging & Copywriting
  • Art Direction & Photography
  • Illustration & Iconography
  • In-Store Experience Design
  • Print Design

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Every touchpoint matters.

We wove simple, customer-focused messaging into a new suite of high-quality print collateral.

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Photography & Copywriting

Forging a connection with customers' everyday lives and financial goals.

To support the new strategy and visual identity system, we developed a comprehensive new messaging hierarchy and corresponding copy. We also directed and produced new photography that featured everyday, relatable situations, driving home the notion that the bank is a true partner to its customers and their personal financial needs.

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