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what.it.is creative is a full-service design studio based in Austin, TX. We are rigorous thinkers, and perhaps even more rigorous consumers of today's visual culture. We live to create innovative design solutions for clients of every shape and size... [ more ]
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COMING SOON…
COMING SOON...

As 2011 comes to a close, what.it.is creative is excited to announce the first edition of an annual tradition. It’s a tradition of saying thanks to the many people who contribute to our upstart little studio – from clients and vendors to family and friends – in a way that is meaningful, but also [...]

DUST BREEDS CONTEMPT
DUST BREEDS CONTEMPT

Due to a recent upgrade (we have been growing so freakin’ fast we needed to upgrade to a ‘business class’ server, which temporarily BROKE OUR WEBSITE) we lost the loving and caring blog post I (Ben) wrote on Tuesday evening about the official opening of the ‘Fall Season’ in the visual arts in Austin [...]

Last Known Surroundings
Last Known Surroundings

Last Wednesday wired.com hosted the launch of Last Known Surroundings, a video created by our friends Dave Hobizal and Sissy Emmons of PTARMAK for the Austin-based instrumental rock group, Explosions in the Sky. Whatever day it is do yourself a favor and take a break from whatever [...]

INTERNSHIPS ARE HERE.
INTERNSHIPS ARE HERE.

what.it.is creative is excited to announce the launch of a new internship program geared toward giving up-and-coming creatives an opportunity to learn how things work, take ownership over individual projects, and make a significant impact in this exciting period of growth for our small, Austin-based [...]

REGULAR OR SUPER
REGULAR OR SUPER

Tomorrow night, Arthouse’s ever popular Rooftop Architecture Film Series returns to the roof deck with Joseph Hillel and Patrick Demer’s Regular of Super (Icarus Films, 2005); a critically acclaimed survey of the legendary and prolific architect Mies van der Rohe. Peppered with remarks by some of [...]

Work: Jones Villalta Business Cards
Work: Jones Villalta Business Cards

Hot off the press, we just received samples of new business cards for client Jones Villalta. As we’ve mentioned before, Jones Villalta is unique in the way they approach investing, so we set out to create a visual system that would be unique and sophisticated in the context of the rest of the financial industry. [...]

FUSEBOX 2011, LTD. TEES
FUSEBOX 2011, LTD. TEES

Last night we celebrated the opening of Fusebox Festival at Seaholm Power Plant with, say, 1000 of our closest friends. No seriously, it was packed. After Ron kicked things off with introducitons for Mother Falcon, the first of an ongoing multi-part installation piece with artists [...]

Five x Seven 2011 is here.
Five x Seven 2011 is here.

In a matter of weeks, Five x Seven returns to Arthouse at the Jones Center for a 12th straight year of indulgence and gaiety. Perhaps Austin’s most anticipated art event, Five x Seven connects Arthouse fans, aspiring collectors, and tride-and-true pros with original new 5″ x 7″ works generously donated [...]

TEE SHIRT TIIIIIIIIME
TEE SHIRT TIIIIIIIIME

FIrst things first, we love a little competition. We also love FUSEBOX FESTIVAL, which is greasing its wheels (not sure if that’s a real metaphor) for another swashbuckling go-round this month. This annual contemporary performance / visual art / conceptual mindbender festival brings [...]

Yelle: Safari Disco Club
Yelle: Safari Disco Club

The second album from French electropop trio YELLE, Safari Disco Club, dropped in the US this week – this is the sweet new video for two of the singles. I saw them at the Mohawk a couple years ago and they put on a really good show. And they’re coming back to Austin on April [...]

Visual Happy Hour: David Mascha
Visual Happy Hour: David Mascha

It’s almost 6pm on Friday, and we’re still working. So for now I’ll have to settle for visual stimulation over the stimulation of a cold beverage. Came across these type treatments from Vienna-based designer/illustrator David Mascha while surfing Behance – good stuff. Cheers.

The Making of an Eames Lounge
The Making of an Eames Lounge

Came across the Swiss furniture manufacturer Vitra’s YouTube channel yesterday – over the last couple years, they’ve created a number of interesting shorts about the manufacture and design of their furniture. This one shows some of the hands-on assembly of the king of Eames chairs, the Eames lounge [...]